Consumer Survey Fact Sheet
Massage Therapy for Regular Health Maintenance
75 percent of individuals surveyed claim their primary reason for receiving a massage in the past 12 months was medical (43 percent) and stress
(32 percent) related, according to the 16th annual consumer survey sponsored by the American Massage Therapy Association® (AMTA®). Medical reasons include pain relief, soreness, stiffness or spasms, injury recovery, migraines, prevention, and general
- 87 percent of individuals view massage as being beneficial to overall health and wellness.
- 89 percent of consumers surveyed believe that massage can be effective in reducing pain; with 29 percent of respondents admitting they
have used massage therapy for pain relief.
- The overall mean (excluding none) was 4.2 massages for those receiving massage in past12 months. Those whose primary reason for getting massage was medical, got a mean of 5.7 massages.
mean (excluding none) was 10.7 massages for those receiving massage in past 5 years. Those whose primary reason for getting massage was medical, got a mean of 13.7 massages.
Americans’ Reasons for Getting Massages Are Changing
of seeking massage therapy solely for relaxation and pampering purposes, individuals are turning to massage therapy to assist with medical conditions.
- As few as 31 percent of individuals believe massage therapy is only a form of pampering.
- In the past 12 months, 19 percent of respondents received a massage at a spa compared to 23 percent in 2011. This decline, and the presence of chiropractor’s offices, health clubs and physician’s offices/medical clinics on the list of locations
where people receive massage, indicates consumers identify massage as an important component of overall health and wellness.
- 50 percent of people have received a massage for one or more of the following reasons: soreness, stiffness or spasms, to relieve
or manage stress, for prevention or to improve quality of life, injury recovery or rehabilitation, to keep fit or healthy/maintain wellness, or to control headaches or migraines.
- 44 percent of respondents indicated that medical benefits would be their
primary motivation for having a massage. A lower number of respondents said relaxation/stress reduction or pampering would be their motivation to receive a massage; 35 percent and 11 percent, respectively.
Health Care Providers Recommending
Massage as a Viable Form of Treatment
Health care providers and doctors are more commonly viewing massage therapy as a legitimate option to address health concerns.
- 50 percent of respondents indicated that they were encouraged by their
doctor to receive a massage.
- 61 percent of respondents said their physician has recommended they get a massage.